Monday, 16 January 2012

INTRO TO HOSPITALITY INDUSTRY


Hospitality industry :Collection of businesses providing accommodation and or food and beverages to people who are away from home with care, courtesy, friendliness and concern
 The hospitality industry is a part of a wider group of economic activities falling under travel and tourism industry
Tourism industry is a collection of industries providing necessary and essential services to the traveling public.  They include:-
  1.   Transportation
  2.   Specialist shops 
  3.  Food and beverage operation
  4.  Accommodation
  5.   Leisure activities 

Ancient Motivation of travel and Hospitality
  •   Hospitality has always been motivated by travel
  •   Travel motivated by invention of money around 4000BC
  •   Money motivated trade – Trade then accelerated travel
  •   Travel was climaxed by invention the wheel
  •   Ancient Egypt conducted cruises from Alexandria
  •   1st recorded travel – peace trip to the land of Punt by Queen Hatshepsut
  •   2700BC Pharaohs travelled to pick valuable Nile stones
  •   Transported to Egypt to build royal tombs
  •   Pyramids included Djoser, Sphinx, Gizeh and Abusir
  •   Pyramids started attracting visitors in 1600 BC
Medieval evidence of travel
  •  Can be traced back to the history of Sumaria and ancient Egypt.
  •   Driven by need for a place to stay, away from home
  •   Intercultural trade created need for mass movement over long distances
  •   Along the routes, certain stopping points (oasis, or mountain passes)
  •   Junctions were also popular stopping points and grew into trading centers and eventually into cities
  •   Routes without junctions developed journey segments (max. distance covered in a day depending on means)
  •   At these centres, need arose for lodging facilities. These facilities began a tradition of hospitality that endures today
  •   Innovations sprung up, with innkeepers incorporating F&B services .
  •   Industrial revolution in 18th Century created new modes of transport further improving travel
  •   With the existing demand, the wealthy and landed aristocracy begin to view many spare rooms as potential for income to maintain these expensive holdings.
  •   There emerged English inns and colonial inns with the latter accepting anyone willing to pay and former accepting members of the aristocracy.
Growth of Inns to support travel
  •  Olympics games in Greece motivated more travel
  •   Also Religious travel to St. Peters in Rome
  •   Greek inns provided support during travels
  •   Guests carried own towel down street to nearest public bath
  •   Cloths were taken care of as they bathed
  •   An attendant sloshed water on him as guest bathed
What is Travel and Tourism- The human and business activities associated with one or more aspects of the temporary movement of people away from their immediate home communities and daily work environments for business, pleasure and personal reasons.”

Terminologies for clarification
Who is a Visitor?
  All tourists are visitors 
  Reside for period of not less than 12 months - Include same day visitors
Travel
  Action of people going outside their home community for any purpose except for the purpose of work
Recreation
  The activities of people engaging in pleasurable use of leisure time
Tourist
  The person who seeks various physical experience and satisfaction - determines their choice of destination
The government and the region
  The government sees and treats tourism as source of wealth for the region
The host community
  The local community hosting the tourists see it as a cultural and employment factor. The effect can thus be both benefited and harmful 

The characteristics of Tourism – How do they influence Hospitality
  Out of national boundaries – 160km – now 100km
  At least 24 hours – Now includes excursionists 
  No more than one year
  Not for monetary gain
  If MICE, business or education must not be paid at the destination
  Not all travel is tourism – demarcations

HOTEL CLASSIFICATION


HOTEL CLASSIFICATION IN KENYA
Traditionally, hotels have been grouped into three properties based on their guest profile, services offered and length of stay.  The grouping is based upon the following characteristics:-
Ø  Overview
Ø  Location
Ø  Orientation
Ø  Services
Ø  Rate

Kenyan hotel categories are:-
  1. Commercial
Ø  ‘Centre of business activity’
Ø  Close to its market
Ø  Transient guests (short stay)
Ø  Traditional guest services
Ø  Commercial rate available

  1. Residential
Ø  ‘Centre of residential life’
Ø  no typical location ( urban suburban or rural)
Ø  permanent (contractual)
Ø  limited housekeeping
Ø  Time-sharing plan available

  1. Resorts
Ø  ‘Centre of recreational activity’
Ø  Away from its market
Ø  Transient (long stay guest)
Ø  Extensive and non-traditional services
Ø  Seasonal rates available

Hotel Classification
The purpose of hotel classification is:-
  1. Customer Information
Ø  Customers are able to predetermine the hotels compatible with their budget
Ø  Gives the customer the assurance that the hotel he chooses will meet his expectations in terms of service and facilities
  1. Price Regulation
Ø  Grading hotels in terms of their standards creates a justification for the price level of services and amenities charged to the customer
Ø  Acts as a guideline in approval of tariff applicable in the particular hotel and also licensing
  1. Marketing Aid
Ø  Grading makes marketing easier since the prices quoted and information given is related to what the hotel offers
Ø  It creates a common language that can be used and understood all over the world
Ø  Enhances the acceptability of a country’s hotels in the international market
  1. Incentive for Improvement
Ø  Official grading means recognition which motivates potential hoteliers to invest more to improve their standards
  1. Performance Yardstick
Ø  It helps an individual hotel to identify its position in relation to contemporary hotels
Ø  Gives a general indication to the country regarding its hotel sector comparative to other countries.

Kenyan hotels are classified according to stars with the highest being 5 and the lowest 1.  The classification criteria for Kenyan hotels are:-

CRITERIA
TOWN
RESORT
LODGE
1.   Location and Building
X
X
X
2.   Lobby / Lounge & other public areas
X
X
X
3.   Function Rooms
X
X
---
4.   Restaurant
X
X
X
5.   Bars
X
X
X
6.   Kitchen
X
X
X
7.   Guest Rooms
X
X
X
8.   Guest Bathrooms
X
X
X
9.   Front Office
X
X
X
10.    Hygiene and Sanitation
X
X
X
11.    Safety and Security
X
X
X
12.    Sundry Services
X
X
X
13.    Personnel
X
X
X
14.    General
X
X
X
15.    Facilities for the Disabled
X
X
X